Ahavaplan

Overview

Ahavaplan gives event planners everything to run their business in one place: a CRM pipeline, client portals, proposal and timeline tools, invoicing, and payments. I co-found it and lead it as CTO — I own product design and the technical architecture. Today it positions as Nigeria's #1 event-management platform, built for African event businesses and expanding across the continent.

650+

Planners in the network

3.5M+

Community reach

70+

Events powered

The strategic pivot

Ahavaplan started as a wedding-focused, commission-based marketplace with broad U.S. positioning and a mobile-first app. The demand and the economics pointed somewhere sharper, so we pivoted hard — from a single-category marketplace to a multi-event B2B platform, from broad U.S. to Africa-first, starting with Nigeria, from commissions to tiered subscription and enterprise, and from a mobile app to a modern web platform. Driving that re-architecture — product, positioning, and stack — has been the core of my work as CTO.

My role

As CTO and co-founder, I set the technical direction and design the core product. That spans the architecture of a multi-tenant web app, the data model behind a multi-event CRM, the design of the planner and client experiences, and the integration of payments, messaging, and assistive tooling into one coherent workflow.

What we built

A single platform that takes a planner from first inquiry to final invoice:

• CRM pipeline — every client, inquiry, and deal tracked from first contact to final payment
• Client portal — a branded space where clients review proposals and approve milestones
• AhavaAssist ("Ask Ella") — a built-in assistant that drafts proposals, generates timelines, and suggests vendors
• Invoicing & payments — professional invoices and confident payment tracking
• Multi-event management — run many events at once with timelines, tasks, and day-of checklists
• Revenue tracking — MTD/YTD revenue, event profitability, and growth metrics

Built for Nigerian planners

The product is localized to how planners actually work, not just translated. It ships with 17 culturally-relevant event types (Wedding, Naming Ceremony, Bridal Shower, Corporate, Gender Reveal, and more), Naira-first budgeting, and local pipeline templates that adapt the dashboard on day one. Every planner gets a permanent inquiry link — shareable from an Instagram bio, WhatsApp, or a business card — that drops structured inquiries straight into their CRM. Reminders, portal links, and updates go out over WhatsApp and email.

Architecture

Ahavaplan is a multi-tenant web platform serving planners, their clients, and enterprise teams. Payments span Stripe and Paystack for international and local rails, and messaging integrates WhatsApp Business. The company operates as Ahavaplan Inc. (Delaware) and Ahavaplan Limited (Nigeria).

Where it's going

The plan is continental: Nigeria now, Ghana and Kenya next, then South Africa and the broader West African market — building toward the operating system for African events.